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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260926T130000Z
DTEND:20260926T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Create Your Brand
DESCRIPTION:A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you. A brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand. Can we help you with your company\, product or service brand? Take this self-test.\n\n\n\nYou get one point for each that you now have and consistently use.\n\n\n\n___ Branded\, Trademark-Free Company Name\n\n___ Branded Tagline (short phrase that appears under company name)\n\n___ Branded Logo\n\n___ Brand Pivot Point (example for a convenience store would be convenience)\n\n___ Brand Story (story on website that inspires people to connect with you)\n\n___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)\n\n___ Branded Product and Service Names\n\n___ Completed Demographic and Psychographic Customer Profile\n\n___ Identified Profitable Customer Market\n\n___ Competitive Advantage\n\n___ Best Pricing Strategy\n\n___ Total If you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand. What brings people to a company\, product or service is not just a catchy name and logo  but a well-crafted brand with all of the above working together to attract and keep profitable customers.\n\nSpeaker(s): Gary Heisey\, Executive Director Mission Acceleration and Vision\n\nCo-Sponsor(s): Henderson County Chamber of Commerce and Brevard/Transylvania Chamber of Commerce
X-ALT-DESC;FMTTYPE=text/html:<p>A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you. A brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand. Can we help you with your company\, product or service brand? Take this self-test.<br />\n<br />\nYou get one point for each that you now have and consistently use.<br />\n<br />\n___ Branded\, Trademark-Free Company Name<br />\n___ Branded Tagline (short phrase that appears under company name)<br />\n___ Branded Logo<br />\n___ Brand Pivot Point (example for a convenience store would be convenience)<br />\n___ Brand Story (story on website that inspires people to connect with you)<br />\n___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)<br />\n___ Branded Product and Service Names<br />\n___ Completed Demographic and Psychographic Customer Profile<br />\n___ Identified Profitable Customer Market<br />\n___ Competitive Advantage<br />\n___ Best Pricing Strategy<br />\n___ Total If you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand. What brings people to a company\, product or service is not just a catchy name and logo&ndash\; but a well-crafted brand with all of the above working together to attract and keep profitable customers.</p>\n\n<p>Speaker(s): Gary Heisey\, Executive Director Mission Acceleration and Vision</p>\n\n<p>Co-Sponsor(s): Henderson County Chamber of Commerce and Brevard/Transylvania Chamber of Commerce</p>\n
LOCATION:Online-Zoom
UID:e.2975.10457
SEQUENCE:3
DTSTAMP:20260729T232105Z
URL:https://business.hendersoncountychamber.org/events/details/create-your-brand-09-26-2026-10457
END:VEVENT

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