BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20241005T140000Z DTEND:20241005T160000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Create Your Brand (Part 1 of 2) DESCRIPTION:A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you. \n\n\n\nA brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand. \n\n\n\nCan we help you with your company\, product or service brand? \n\n\n\nTake this self-test. You get one point for each that you now have and consistently use. \n\n ___ Branded\, Trademark-Free Company Name \n\n ___ Branded Tagline (short phrase that appears under company name) \n\n ___ Branded Logo \n\n ___ Brand Pivot Point (example for a convenience store would be convenience) \n\n ___ Brand Story (story on website that inspires people to connect with you) \n\n ___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more) \n\n ___ Branded Product and Service Names \n\n ___ Completed Demographic and Psychographic Customer Profile \n\n ___ Identified Profitable Customer Market \n\n ___ Competitive Advantage \n\n ___ Best Pricing Strategy \n\n ___ Total \n\n\n\nIf you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand.\n\n\n\nWhat brings people to a company\, product or service is not just a catchy name and logo but a well-crafted brand with all of the above working together to attract and keep profitable customers. X-ALT-DESC;FMTTYPE=text/html:A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you.
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\nA brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.
\n
\nCan we help you with your company\, product or service brand?
\n
\nTake this self-test. You get one point for each that you now have and consistently use.
\n \;___ Branded\, Trademark-Free Company Name
\n \;___ Branded Tagline (short phrase that appears under company name)
\n \;___ Branded Logo
\n \;___ Brand Pivot Point (example for a convenience store would be convenience)
\n \;___ Brand Story (story on website that inspires people to connect with you)
\n \;___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)
\n \;___ Branded Product and Service Names
\n \;___ Completed Demographic and Psychographic Customer Profile
\n \;___ Identified Profitable Customer Market
\n \;___ Competitive Advantage
\n \;___ Best Pricing Strategy
\n \;___ Total
\n
\nIf you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand.
\n
\nWhat brings people to a company\, product or service is not just a catchy name and logo &ndash\; but a well-crafted brand with all of the above working together to attract and keep profitable customers. LOCATION:Register for this Webinar Here: https://www.ncsbc.net/workshop.aspx?ekey=50440066 And don't forget to sign up for Part 2 of this Webinar: https://www.ncsbc.net/workshop.aspx?ekey=50440067 UID:e.2975.8224 SEQUENCE:3 DTSTAMP:20260418T194035Z URL:https://business.hendersoncountychamber.org/events/details/create-your-brand-part-1-of-2-8224 END:VEVENT END:VCALENDAR