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BEGIN:VEVENT
DTSTART:20250125T150000Z
DTEND:20250125T170000Z
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SUMMARY:Create Your Brand (Part 2 of 2)
DESCRIPTION:A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you.  \n\n\n\nA brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.  \n\n\n\nCan we help you with your company\, product or service brand?  \n\n\n\nTake this self-test. You get one point for each that you now have and consistently use.  \n\n ___ Branded\, Trademark-Free Company Name  \n\n ___ Branded Tagline (short phrase that appears under company name)  \n\n ___ Branded Logo  \n\n ___ Brand Pivot Point (example for a convenience store would be convenience)  \n\n ___ Brand Story (story on website that inspires people to connect with you)  \n\n ___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)  \n\n ___ Branded Product and Service Names  \n\n ___ Completed Demographic and Psychographic Customer Profile  \n\n ___ Identified Profitable Customer Market  \n\n ___ Competitive Advantage  \n\n ___ Best Pricing Strategy  \n\n ___ Total  \n\n\n\nIf you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand.\n\n\n\nWhat brings people to a company\, product or service is not just a catchy name and logo   but a well-crafted brand with all of the above working together to attract and keep profitable customers.
X-ALT-DESC;FMTTYPE=text/html:A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you.&nbsp\;&nbsp\;<br />\n<br />\nA brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.&nbsp\;&nbsp\;<br />\n<br />\nCan we help you with your company\, product or service brand?&nbsp\;&nbsp\;<br />\n<br />\nTake this self-test. You get one point for each that you now have and consistently use.&nbsp\;&nbsp\;<br />\n&nbsp\;___ Branded\, Trademark-Free Company Name&nbsp\;&nbsp\;<br />\n&nbsp\;___ Branded Tagline (short phrase that appears under company name)&nbsp\;&nbsp\;<br />\n&nbsp\;___ Branded Logo&nbsp\;&nbsp\;<br />\n&nbsp\;___ Brand Pivot Point (example for a convenience store would be convenience)&nbsp\;&nbsp\;<br />\n&nbsp\;___ Brand Story (story on website that inspires people to connect with you)&nbsp\;&nbsp\;<br />\n&nbsp\;___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)&nbsp\;&nbsp\;<br />\n&nbsp\;___ Branded Product and Service Names&nbsp\;&nbsp\;<br />\n&nbsp\;___ Completed Demographic and Psychographic Customer Profile&nbsp\;&nbsp\;<br />\n&nbsp\;___ Identified Profitable Customer Market&nbsp\;&nbsp\;<br />\n&nbsp\;___ Competitive Advantage&nbsp\;&nbsp\;<br />\n&nbsp\;___ Best Pricing Strategy&nbsp\;&nbsp\;<br />\n&nbsp\;___ Total&nbsp\;&nbsp\;<br />\n<br />\nIf you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand.<br />\n<br />\nWhat brings people to a company\, product or service is not just a catchy name and logo &ndash\; but a well-crafted brand with all of the above working together to attract and keep profitable customers.
LOCATION:Location: Online-Zoom
UID:e.2975.8305
SEQUENCE:3
DTSTAMP:20260418T150404Z
URL:https://business.hendersoncountychamber.org/events/details/create-your-brand-part-2-of-2-01-25-2025-8305
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