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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260221T150000Z
DTEND:20260221T170000Z
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SUMMARY:Create Your Brand (Part 2 of 2)
DESCRIPTION:A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you. A brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.\n\n\n\nCan we help you with your company\, product or service brand? Take this self-test. You get one point for each that you now have and consistently use.\n\n___ Branded\, Trademark-Free Company Name\n\n___ Branded Tagline (short phrase that appears under company name)\n\n___ Branded Logo\n\n___ Brand Pivot Point (example for a convenience store would be convenience)\n\n___ Brand Story (story on website that inspires people to connect with you)\n\n___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)\n\n___ Branded Product and Service Names\n\n___ Completed Demographic and Psychographic Customer Profile\n\n___ Identified Profitable Customer Market\n\n___ Competitive Advantage\n\n___ Best Pricing Strategy\n\n___ Total\n\n\n\nIf you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand. What brings people to a company\, product or service is not just a catchy name and logo   but a well-crafted brand with all of the above working together to attract and keep profitable customers.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="background-color:rgb(245\, 245\, 245)\; color:rgb(10\, 10\, 10)\; font-family:sans-serif\; font-size:16px">A brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you. A brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.<br />\n<br />\nCan we help you with your company\, product or service brand? Take this self-test. You get one point for each that you now have and consistently use.<br />\n___ Branded\, Trademark-Free Company Name<br />\n___ Branded Tagline (short phrase that appears under company name)<br />\n___ Branded Logo<br />\n___ Brand Pivot Point (example for a convenience store would be convenience)<br />\n___ Brand Story (story on website that inspires people to connect with you)<br />\n___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)<br />\n___ Branded Product and Service Names<br />\n___ Completed Demographic and Psychographic Customer Profile<br />\n___ Identified Profitable Customer Market<br />\n___ Competitive Advantage<br />\n___ Best Pricing Strategy<br />\n___ Total<br />\n<br />\nIf you checked less than 11\, the Create Your Brand Workshop can help you create a successful brand. What brings people to a company\, product or service is not just a catchy name and logo &ndash\; but a well-crafted brand with all of the above working together to attract and keep profitable customers.</span>
LOCATION:
UID:e.2975.9466
SEQUENCE:3
DTSTAMP:20260417T011658Z
URL:https://business.hendersoncountychamber.org/events/details/create-your-brand-part-2-of-2-02-28-2026-9466
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