BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260513T160000Z DTEND:20260513T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Lunch and Learn: Market Your Brand DESCRIPTION:Join us! Bring a bag lunch and learn!\n\n\n\nSpeaker(s): Gary Heisey\, Executive Director Mission Acceleration and Vision Leadership Program\n\n\n\nA brand is more than a name and logo. It is the perception that people have in their mind about a company\, product or service that attracts them to you. Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a website\, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.\n\n\n\nCan the Market Your Brand Workshop help you market your company\, product or service?\n\n\n\nTake this self-test. You get one point for each that fits your company. \n\n\n\n___ Healthy Increases in Annual Sales \n\n___ High Profit Margins \n\n___ Top of Search - Page 1 on Google My Business with a 4.5-5 Star Rating and High \n\n Number of Reviews \n\n___ Branded Mobile-Friendly Website with High Traffic Numbers \n\n___ Top Of Mind (When people think of your business category your name pops into their \n\n mind.) \n\n___ Branded Social Media Platform with High Number of Likes & Followers \n\n___ Branded Content Strategy (know and use key words that attract customers) \n\n___ Branded Collateral Material (all printed materials are current and effective i.e. \n\n business card) \n\n___ Use Brand Pivot Point in Making Marketing Decisions \n\n___ Have and use a Customer Database to Market the Brand \n\n___ Market to all 3 Stages in the Customer Cycle (Prospect\, 1st Time Customer and Repeat \n\n Customer) \n\n___ Use Brand Tagline in all Online and Print Marketing Materials \n\n___ Branded Advertising Specialties (all promotional materials are current and effective \n\n i.e. tee-shirts) \n\n___ Branded Company Spaces (promote brand in offices\, lobby\, store front\, hallways\, \n\n bathroom\, etc.) \n\n___ Branded External and Internal Signage (use signage to promote brand and it is \n\n current) \n\n___ Total \n\n\n\nIf you have a score of less than 14\, the Market Your Brand Workshop can help create a plan to better Market Your Brand. X-ALT-DESC;FMTTYPE=text/html:
\nJoin us! Bring a bag lunch and learn!
\n
\nSpeaker(s): Gary Heisey\, Executive Director Mission Acceleration and Vision Leadership Program
\n
\nA brand is more than a name and logo. \;It is the perception that \;people have in their mind about a company\, product or service that attracts them to you. Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together\, one does not get the full power from the engine. Having only a website\, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.
\n
\nCan the Market Your Brand Workshop help you market your company\, product or service?
\n
\nTake this self-test. \;You get one point for each that fits your company.
\n
\n___ Healthy Increases in Annual Sales
\n___ High Profit Margins \;
\n___ Top of Search - Page 1 on Google My Business with a 4.5-5 Star Rating and High
\n \; \; \; \; \; \; \;Number of Reviews
\n___ Branded Mobile-Friendly Website with High Traffic Numbers
\n___ Top Of Mind (When people think of your business category your name pops into their
\n \; \; \; \; \; \;mind.)
\n___ Branded Social Media Platform with High Number of Likes &\; Followers
\n___ Branded Content Strategy (know and use key words that attract customers)
\n___ Branded Collateral Material (all printed materials are current and effective i.e.
\n \; \; \; \; \; \;business card)
\n___ Use Brand Pivot Point in Making Marketing Decisions
\n___ Have and use a Customer Database to Market the Brand
\n___ Market to all 3 Stages in the Customer Cycle (Prospect\, 1st Time Customer and Repeat
\n \; \; \; \; \; \;Customer)
\n___ Use Brand Tagline in all Online and Print Marketing Materials
\n___ Branded Advertising Specialties (all promotional materials are current and effective
\n \; \; \; \; \; \; \;i.e. tee-shirts)
\n___ Branded Company Spaces (promote brand in offices\, lobby\, store front\, hallways\,
\n \; \; \; \; \; \; \;bathroom\, etc.)
\n___ Branded External and Internal Signage (use signage to promote brand and it is
\n \; \; \; \; \; \;current)
\n___ \;Total
\n
\nIf you have a score of less than 14\, the Market Your Brand Workshop can help create a plan to better Market Your Brand. LOCATION:In-Person Only Blue Ridge Community College Straus Bldg. - Room 160 UID:e.2975.9867 SEQUENCE:3 DTSTAMP:20260416T221001Z URL:https://business.hendersoncountychamber.org/events/details/lunch-and-learn-market-your-brand-9867 END:VEVENT END:VCALENDAR