How to Find Your Customers

Market research isn’t just for startups; it’s an important ongoing process for every small business.

In marketing you have two strategies:

1. Make it easier for people actually "looking" for what you sell to find you.
2. Find people that "may" want what you sell and inspire them to try you.

Make Strategy 1 to be your top priority. Why? Because it requires less time and money. People are looking for what you sell.

Make Strategy 2 your second priority. Finding people who "may" want your services requires more money and time. People may not be interested in what you sell.

Developing a focused and effective marketing plan with a focus on Strategy 1 requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.